City Tour ROS
We were tasked with designing a visual identity system for the bus tourism services in the city of Rosario, Argentina. Known as the Mother City of the Argentine Flag, its most iconic building is the Monument to the Flag.
The design process was based on creating a coherent and consistent visual identity system, using visual elements that reflected the personality of the city and its tourist offerings.
The logo, which conveys modernity and movement, is accompanied by the Sun of May, an iconic symbol of the Argentine flag. A modern and minimalist typography was used, combined with a warm and attractive color palette that gives the design a unique character.
The result is a system that is appealing to young people, friendly, and contemporary, reflecting the personality of the city and inviting people to explore it. It fits well with the tourism theme and stands out from the city's public transportation systems.
The design has been adapted to various media and platforms, ensuring compliance with accessibility and usability standards to guarantee its effectiveness and widespread use.
